Kastle Mills is your 3 Shape training, sales and repair centre in Canada.

Kastle Mills is your 3 Shape training, sales and repair centre in Canada.
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Sunday, January 30, 2011

Is the Cerec AC Chairside right for your practice? or just great marketing by Sirona - maybe, maybe not

I recently met with a dentist that was given the `pitch' from a sirona sales team member; I have to tell you it looked great! Well packaged, great testimonials and the ROI! Wow!. Something did not really sit right in the numbers as it seemed just little to aggressive on the return side for the dentist.

As a digital technology and manufacturing centre only we thought it would be great to explore all workflow options from our perspective. We have access to financial experts (CGA's) business professionals and other related professionals specializing in workflow and logistics. I suppose we are somewhat biased as we feel that a dental lab plays an essential role in providing the correct material and product recommendations coupled with unmatched artistry for an asethically correct and long lasting restoration.

The purpose of this exercise is to create awareness only, to empower dentists with information prior to making decision for an intraoral solution.
It might just be a Sirona Cerec AC, or a Cadent Itero or a 3M C.O.S or new solutions - or maybe just keep current state? lets drill down into some solutions together.

The first question you would have to ask yourself is?
What is my value proposition for my practice? Is my core competency

What drives your Pratice? Is it Time? or ROI or Patient care?

Patients visit the dentist for a variety of reasons
Four possible reasons are hygiene, alleviation of pain, esthetics or replacement (which may result from necessity, esthetics or both).

Dentists can create the most value for patients by alleviating pain, but it is likely that the practice is built on hygiene, cosmetic dentistry or replacement. Dentists need to ask themselves what type of dentist they are, and what type of dentist they would like to be in the future. In other words, how do dentists create value for patients?

Here is a basic 2 minute example for a dentist focused patient care.


More to Come!

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